商店

纪录片  美国  1983 

主演:

导演:弗雷德里克·怀斯曼

剧情介绍

THE STORE is a film about the main Neiman-Marcus store and corporate   headquarters in Dallas. The sequences in the film include the selection, presentation,   marketing, pricing, advertising and selling of a vast array of consumer products including   designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china   and porcelain and many other goods. The internal management and organizational aspects   of a large corporation are shown, i.e., sales meetings, development of marketing and   advertising strategies, training, personnel practices and sales techniques.

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