What Shall I Name This Love? is an Indian soap opera currently aired on channel STAR Plus. The show is a star-crossed love story presenting an interesting contrast of personalities entwined in a relationship swinging between love & hate. Khushi and Arnav have diametrically opposite ideologies. If Khushi believes in means, Arnav believes only in ends. Khushi's relationships are the most important to her, whereas Arnav believes all people come with a price and can be manipulated for one's benefit. As the story progresses, their love-hate relationship witnesses a series of dramatic conflicts. Arnav constantly tries to break Khushi's steadfast morals just in order to prove to himself that he can control everyone; Khushi on the other hand, always tries to follow her values & morals.